What happens in the Lab: The magic formula

Here in the Lab, we take a completely different approach to the intersection of dynamic SEO copywriting and technical expertise. Every touchpoint of our creation process works to create content that shines at all angles and drives results.   

 

Discovery & Strategy

We work with you to understand your space and the challenges. We take the time to brainstorm and ideate collaboratively. Your tech strategist guides the process to create an overarching content strategy with detailed briefs for each piece.

Setting Up for Success

We provide you with a custom dashboard to ensure quick and easy communication between teams, while offering a clear look into the project’s status. 

Author Selection

Our editors develop and maintain close relationships with each writer and know their unique skills and traits. This lends to a seamless author-to-client matching system, ensuring you always get the best fit for your project.

Multi-step Editorial

Our multi-stage editorial process starts with a review by our tech strategists to ensure each piece is technically sound and SEO friendly. Each piece is polished for grammar, structure, and style—without watering down the tech.

Project Delivery

Your project manager ensures on-time delivery. Our editors work with our authors to execute any required revisions to make sure you’re as excited about the piece as we are.

Through thousands of projects, we’ve fine-tuned a tight ship when it comes to technical content creation, and we’re pretty proud of it!    

ContentLab's Author Program: Bootcamp for technical writers

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Technical content writing sits in a unique position compared to other forms of content writing. In our space, it’s not enough to be a good writer—you need the technical know-how to create anything meaningful. To deliver real value and build authority, our authors are tech professionals first and writers second. Pairing this with our multi-stage editorial process ensures that authentic practitioner voices shine through while the tech isn’t watered down.

Our seasoned authors have been with us since inception, and since, we’ve grown to a diverse talent pool spanning a wide range of tech spaces. Our editors develop and maintain close relationships with each writer and know their unique skills and traits. This lends to a seamless matching system of author to client, ensuring you always get the best fit for your project.

Tell us your content goals.





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